Meg Cabot tour
I can’t tell you how thrilled I am to be participating in this blog tour for Meg Cabot! Meg’s newest book in the Airhead series, Runaway, will be published on April 20, 2010. I’d like to welcome Meg’s publicist, Lauren Cerand, for this stop on the tour. This is what Lauren had to say about working with Meg:
It’s been one of the highlights of my career to be Meg Cabot’s personal publicist. And to be fair, it’s a relatively recent development. She was a household name long before I was on the scene, and her in-house publicists at her publishers worldwide have done a heroic job of making sure you hear about what you want to read next. Last summer, after a brilliant lunch with Meg and her amazing agent, we continued the conversation and I joined “Team Meg” as we fondly call it, to help rethink some of the ways that Meg could connect better with you online. MegCabot.com needed a fresh look (which it got, thanks to her dynamite designer) and lots of social media hook-ups like Twitter and an official Facebook and integrated video content. Meg also started blogging about some issues that are important to her, such as youth literacy and censorship, along with her highly addictive musings on pop culture, and began highlighting emerging authors she likes there, too. We had so much fun collaborating on the very successful site relaunch that it made sense to continue working together, and so we do. My core responsibilities include advising Meg on how best to strategically take advantage of media opportunities, both evaluating requests and considering what she’d like to convey to her readers through the media, and helping to coordinate all of the different publicity campaigns that are happening around new releases at any one time (this spring and summer, Meg has three new books coming out, and Disney just announced they’ll be making one of her books into an original movie, premiering this fall). Plus, I am very engaged in the evolving world of new media and curious to see how storytelling adapts to technology, and vice versa. Meg’s very keen to use her profile to take chances in that space, and the good buzz benefits other authors. Recently she participated in BBC Audiobooks America’s second “Twitter novel” experiment (the first was with Neil Gaiman), and wrote a story for Significant Objects, which transforms thrift store finds through literary alchemy for a good cause. And seeking out new opportunities as well; it changes from day to day. Last week Meg sent me an article from The New Yorker on the history of vampires in popular culture, and we discussed about how her forthcoming novel, Insatiable, might fit into that tradition. Another day might mean responding to an event organizer or reading over a press release or reaching out to bloggers who I believe would love what’s next (Style Rookie, I’d love to send you Runaway!). Meg’s #1 reason for needing a publicist is to help the public side of things run smoothly so that she can have as much private time as possible to write, which is what we all want her to do most!
I’d like to thank Lauren for taking the time to let us know what it’s like to work on “Team Meg” – it sounds like Lauren’s a lot of fun and an integral part of the team to me! You should check out the official web site and the complete tour schedule for Runaway. (Don’t forget to watch the great video below the schedule!) On April 16, Trashionista will have a fun contest to vote on the Runaway t-shirt design and I know you don’t want to miss that!
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